Marketing Strategies to Attract Generation Z Users
Posted on 07/22/2019
Millennials tend to receive a lot of attention from marketers. They’re young, they’re earning more and they’re often brand loyal. But what about the generation just below them? Generation Z—those in their teens or early 20s—make up nearly 26% of the U.S. population and are projected to represent 40% of all consumer markets by 2020.
So what does all this mean? Gen Z presents a huge opportunity for business growth. These consumers shouldn’t be undervalued, as their spending power edges on $200 billion (when you factor in their influence on parent and home purchases).
In order to attract Gen Z consumers, you need to understand their motivations and strategize your approaches accordingly. We’ve outlined a few characteristics about Gen Zers and how you can use them in your marketing efforts.
Make sure your business has a mission-driven purpose.
If you want to target Gen Zers, take a look at your business’s core values, and examine if they focus on improving the world. Make sure your purpose also matters to Gen Z, and you’re bound to attract this acutely aware audience.
Use meaningful interactions to gain loyalty.
However, you may find Gen Zers to be trickier to persuade than millennials. They’re not as likely as millennials to be motivated by loyalty programs. They prefer interacting directly with brands they care about. Try hosting sponsored competitions or events, or create online game campaign. Members of Gen Z also like to feel that their voices are heard, so ask for their feedback or ideas for a new product or service.
Write using common, relatable language.
Choose your social media platforms wisely.
Partner with influencers.
Generation Z is an up-and-coming market many brands want to reach. These tips will hopefully foster meaningful relationships with this younger audience and turn them into brand advocates.
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